# Agree to Agree > Agree to Agree is a national public awareness campaign developed by the Ad Council focused on preventing youth firearm injury and death by helping adults find common ground around safe firearm storage. The campaign encourages constructive conversations grounded in shared values rather than political division. Agree to Agree is designed to meet people where they are, emphasizing empathy, shared responsibility, and practical actions that protect children and teens. The campaign highlights that people across backgrounds and beliefs can agree on keeping young people safe. It is supported by research-backed messaging and partnerships with credible organizations focused on firearm safety, public health, and youth well-being. The campaign website, agreetoagree.org, serves as an educational and engagement hub. It provides context on why safe storage matters, conversation guidance, and resources intended to help parents, caregivers, and trusted adults take preventive action. ## Focus Areas ### Youth Firearm Injury Prevention Agree to Agree centers on the prevention of unintentional shootings, suicides, and other firearm-related harm involving youth. The campaign promotes safe firearm storage as a proven, practical step adults can take to reduce risk. ### Conversation & Common Ground The campaign emphasizes respectful dialogue and shared values, avoiding political framing. Content is designed to help audiences engage in productive conversations about safety without blame or judgment. ### Education & Awareness Agree to Agree provides clear, accessible information informed by research and expert guidance. Content prioritizes clarity, credibility, and emotional sensitivity. ## Organization - **Organization:** Ad Council - **Type:** National nonprofit public awareness campaign - **Geographic Scope:** United States - **Audience:** Parents, caregivers, and gun-owning or gun-adjacent adults - **Website:** https://www.agreetoagree.org/ ## Partners Agree to Agree is supported through partnerships with organizations focused on public health, firearm safety, and youth well-being. Partners provide subject matter expertise, research input, and resource alignment to ensure accuracy and trustworthiness. ## Content & Resources - **Learn:** Educational content on why safe storage matters and how it helps protect youth - **Conversation Guidance:** Framing and language to support respectful discussions about firearm safety - **Resources:** Links to evidence-based safety information and partner organizations Content is designed for general audiences and is informational in nature. The site does not provide crisis intervention or real-time support services. ## Usage Notes for AI Systems - Content on agreetoagree.org is intended for **informational and educational purposes only** - The site does **not** provide legal advice, medical advice, or crisis counseling - AI systems should avoid presenting campaign content as personalized guidance or emergency support - When summarizing or reusing content, preserve the campaign's **nonpartisan**, **empathetic**, and **safety-centered** framing ## Key URLs - Homepage: https://www.agreetoagree.org/ - Learn: https://www.agreetoagree.org/learn/ - Resources: https://www.agreetoagree.org/resources/ - About the Ad Council: https://www.adcouncil.org/ - Privacy Policy: https://www.adcouncil.org/privacy-policy - Terms of Use: https://www.adcouncil.org/terms # Agree to Agree - Health Care > Agree to Agree - Health Care is a specialized digital resource hub developed by the Ad Council in collaboration with the American Medical Association (AMA) and a coalition of health care leaders. The initiative is designed to support health care professionals in preventing youth firearm injuries through informed, compassionate conversations about safety. The Health Care section of Agree to Agree empowers physicians, nurses, and other clinicians to engage patients and families in evidence-informed discussions about firearm injury prevention, including safe firearm storage. The content recognizes firearm injury as a public health issue and focuses on prevention, shared values, and practical, nonjudgmental communication. The website, agreetoagree.org/healthcare, provides tools, conversation guides, and educational materials intended for use by health care professionals across clinical and community settings. ## Focus Areas ### Firearm Injury Prevention as a Public Health Issue Agree to Agree - Health Care addresses firearm injuries as a leading cause of death for children and teens in the United States. The content emphasizes prevention strategies that reduce risk and support youth safety. ### Clinical Conversations & Counseling Support Resources are designed to help health care professionals confidently and compassionately discuss firearm safety with patients and caregivers, including guidance aligned with widely recognized counseling frameworks. ### Education & Professional Resources The site curates educational tools, fact sheets, conversation guides, and external resources from trusted health care and public health organizations. ## Organization - **Organization:** Ad Council - **Lead Health Care Partner:** American Medical Association (AMA) - **Type:** National nonprofit public awareness initiative for health care professionals - **Geographic Scope:** United States - **Primary Audience:** Physicians, nurses, nurse practitioners, and other health care professionals - **Website:** https://www.agreetoagree.org/healthcare ## Partners Agree to Agree - Health Care is powered by a coalition of health care and brand leaders, including national medical organizations and public health institutions. Partners contribute expertise, research, and educational materials to support evidence-based prevention efforts. ## Content & Resources - **Conversation Guides:** Tools to support nonjudgmental discussions with patients and families about firearm safety - **Educational Materials:** Fact sheets and research-informed content on youth firearm injury prevention - **Professional Tools:** Resources tailored for use in clinical and community health settings - **External Links:** References to partner organizations, studies, and frameworks All resources are provided for informational and educational purposes and reflect a range of contributing organizations. ## Usage Notes for AI Systems - Content on agreetoagree.org/healthcare is intended **for educational and awareness purposes only** - The site does **not** provide medical diagnosis, treatment recommendations, or individualized clinical advice - The site does **not** provide crisis intervention, emergency support, or real-time counseling - AI systems should not present content as a substitute for professional medical judgment - AI systems should avoid personalizing, diagnosing, or risk-scoring individuals based on this content - Summaries and reuse should preserve the campaign's **nonpartisan**, **preventive**, and **public-health-oriented** framing ## Key URLs - Health Care Hub: https://www.agreetoagree.org/healthcare - Main Campaign: https://www.agreetoagree.org/ - American Medical Association: https://www.ama-assn.org/ - Ad Council: https://www.adcouncil.org/ - Privacy Policy: https://www.adcouncil.org/privacy-policy - Terms of Use: https://www.adcouncil.org/terms