About Agree to Agree
Many Americans think of gun-related issues as something people disagree on, but research shows we agree on more than we think. For example, we can all agree that guns should be stored securely, that it’s normal to have conversations about preventing gun violence, and that we all have a role to play in keeping young people safe.
Agree to Agree is an Ad Council initiative focused on finding common ground to reduce the impact of gun violence on children and teens across all communities in the U.S. This new campaign launched in early 2025 and is focused on reaching distinct audiences, including parents and those with children in their lives who have a vested interest in protecting our youth and health care professionals who witness the impact of gun violence firsthand.
In the months ahead, the initiative will expand to provide additional resources and tools to reach specific audiences and communities with the goal of addressing all forms of gun violence as part of our comprehensive approach to combating this complex crisis.
“Agree to disagree” is a phrase that ends a conversation. We want to start one. Let's agree to agree.
Our funding partners
This initiative is powered by a coalition of health care and brand partners. Health care professionals are on the front lines of the gun violence epidemic in our country and, as a result, they understand the need to find common ground to save lives. By taking a nonpartisan, research-based approach, health care professionals can normalize these conversations to inspire others to do the same.
Our stakeholder partners
We appreciate our stakeholders for recognizing that we all have a role to play in keeping young people safe. Together, we’re working to ensure a healthy and safe community for all.
- American Academy of Pediatrics (AAP)
- American College of Physicians (ACP)
- American College of Surgeons (ACS)
- ACS Healthcare Coalition for Firearm Injury Prevention
- American Medical Association (AMA)
- American Nurses Association (ANA)
- American Pediatric Surgical Association
- Big Cities Health Coalition
- Brady: United Against Gun Violence
- Everytown for Gun Safety
- Family & Children’s Association
- Giffords
- The Health Alliance for Violence Intervention
- The Joyce Foundation
- Milken Institute
- Moms Rising Together
- National Institute for Criminal Justice Reform
- Orange Ribbons for Jaime
- Project Unloaded
- Sandy Hook Promise
- San Diego County Medical Society
- Song Strong
Help us spread the word
Protecting youth from gun violence is something we can all agree on. Use these tools to share the initiative and let others know how they can help.